THE ANNOUNCEMENT
May 28 - Almaty (Kazakhstan) will host the ABP BEAUTY FORUM. We give the World beauty by uniting! Great things are waiting for us! We look forward to our meeting
Association News
For whom ?
We unite the beauty industry, education, production, creativity, and business, becoming an important part of the BRICS countries' economies and soft power. The Alliance forms an ecosystem of long-term cooperation rather than one-time initiatives
ABOUT THE PROJECT
ABP BRICS is an international platform for the beauty industry in the BRICS countries.
The Association brings together:
— specialists;
— brands;
— manufacturers;
— educational projects;
— distributors and representatives of the beauty business.
The main areas of focus are:
— international exhibitions and forums;
— educational programs;
— brand development;
— international distribution;
— professional collaborations;
— promotion in the BRICS countries.
The project is being developed with the support of the Ministry of Foreign Affairs of the Russian Federation and the BRICS Women's Business Alliance.
Today, ABP BRICS is forming an international professional community that brings together the beauty industry, education, manufacturing, creativity, and business within the BRICS countries.
The Association brings together:
— specialists;
— brands;
— manufacturers;
— educational projects;
— distributors and representatives of the beauty business.
The main areas of focus are:
— international exhibitions and forums;
— educational programs;
— brand development;
— international distribution;
— professional collaborations;
— promotion in the BRICS countries.
The project is being developed with the support of the Ministry of Foreign Affairs of the Russian Federation and the BRICS Women's Business Alliance.
Today, ABP BRICS is forming an international professional community that brings together the beauty industry, education, manufacturing, creativity, and business within the BRICS countries.
Россия
Бразилия
Индия
Китай
ЮАР
ОАЭ
Египет
About the project
Gavrina Julia Valeryevna
Julia Lazareva
Anastasia Lazareva
Maxim Lazarev
ABP BRICS is an international platform for the beauty industry in the BRICS countries.
Main areas of focus:
— international exhibitions and forums;
— educational programs;
— brand development;
— international distribution;
— professional collaborations;
— promotion in the BRICS countries.
Today, ABP BRICS is forming an international professional community that brings together the beauty industry, education, production, creativity, and business within the BRICS countries
Main areas of focus:
— international exhibitions and forums;
— educational programs;
— brand development;
— international distribution;
— professional collaborations;
— promotion in the BRICS countries.
Today, ABP BRICS is forming an international professional community that brings together the beauty industry, education, production, creativity, and business within the BRICS countries
Association of BRICS Beauty Industry Professionals. The project is created under the patronage of the Ministry of Foreign Affairs of the Russian Federation
President of the Association of BRICS Beauty Industry Professionals.
Head of Media and Visual Communications at ABP BRICS
Press Secretary of the ABP BRICS Association
Creative Director of the ABP BRICS Association
Ekaterina Kolomatskaya
An expert in the beauty industry with over 25 years of experience, founder of beauty studios and salons.
An international-class master, champion of the Ural Federal District, Russia, and two-time champion of Eurasia in hairdressing.
Today, he is a motivator, coach, and mental health specialist. He works with topics of self-discovery, inner strength, personal growth, and strategic development.
He collaborates with leaders in the beauty industry, art, business, and economics, as well as with creative teams and opinion leaders.
ICF certified coach, specialist in team coaching and team building.
An international-class master, champion of the Ural Federal District, Russia, and two-time champion of Eurasia in hairdressing.
Today, he is a motivator, coach, and mental health specialist. He works with topics of self-discovery, inner strength, personal growth, and strategic development.
He collaborates with leaders in the beauty industry, art, business, and economics, as well as with creative teams and opinion leaders.
ICF certified coach, specialist in team coaching and team building.
Jane Sytenko
Art director, image maker stylist and AI artist with over 15 years of experience.
Creator and lecturer of the EATMYSTYLE SCHOOL educational project for stylists and film producers. Over 10 years of experience in teaching and training specialists in the field of fashion and visual styling.
Collaborated with international brands L’Oréal, Londa, Davines and Matrix, creating seasonal collections together with the brands’ stylists.
Multiple winner of international and Russian hairdressing competitions in the category of fashion styling and image work.
Stylist of the UGLI band, the millionaire blogger Victoria Portfolio, and the first vogue house in Russia, HOUSE OF BONCHINCHE, which won the 2025 League of Dance show.
Ex-art director and stylist of the TOPTOP and Befree brands.
Creator and lecturer of the EATMYSTYLE SCHOOL educational project for stylists and film producers. Over 10 years of experience in teaching and training specialists in the field of fashion and visual styling.
Collaborated with international brands L’Oréal, Londa, Davines and Matrix, creating seasonal collections together with the brands’ stylists.
Multiple winner of international and Russian hairdressing competitions in the category of fashion styling and image work.
Stylist of the UGLI band, the millionaire blogger Victoria Portfolio, and the first vogue house in Russia, HOUSE OF BONCHINCHE, which won the 2025 League of Dance show.
Ex-art director and stylist of the TOPTOP and Befree brands.
Marina Moskaleva
Co-founder and creator of the GAYA ACADEMY Independent Hairdressing Academy and the GAYA SPACE salon chain.
Creative partner of the LE COLLECTIVE community.
Multiple winner and prize-winner of international hairdressing competitions.
Winner of the National Award of the Union of Hairdressers of Russia in the categories "Stylist of the Year" and "Salon of the Year" in 2025.
Winner of the Russian Hairdressing Awards, one of the key professional awards in the industry.
For more than 15 years, he has been teaching and training hairdressers all over the world.
He is the author of unique educational programs for hairdressers, from basic training to advanced haircut techniques.
He is a trendsetter in creating seasonal and author's hairdressing collections.
Creative partner of the LE COLLECTIVE community.
Multiple winner and prize-winner of international hairdressing competitions.
Winner of the National Award of the Union of Hairdressers of Russia in the categories "Stylist of the Year" and "Salon of the Year" in 2025.
Winner of the Russian Hairdressing Awards, one of the key professional awards in the industry.
For more than 15 years, he has been teaching and training hairdressers all over the world.
He is the author of unique educational programs for hairdressers, from basic training to advanced haircut techniques.
He is a trendsetter in creating seasonal and author's hairdressing collections.
Antonina Shmeleva
Top 25 in Men's Haircuts and Hair Tattoo at the OneShot Awards International Competition.
Founder of the Gorky Beauty Hub Festival for Barbers and Hairdressers, as well as the Shmelevskiystyle Barber Shop and Barber Academy.
Judge of the All-Russian and International Categories, International Speaker, and Expert in Barbering and Men's Haircuts.
Multiple Participant and Winner of Russian and International Competitions in Barbering and Hairdressing
Founder of the Gorky Beauty Hub Festival for Barbers and Hairdressers, as well as the Shmelevskiystyle Barber Shop and Barber Academy.
Judge of the All-Russian and International Categories, International Speaker, and Expert in Barbering and Men's Haircuts.
Multiple Participant and Winner of Russian and International Competitions in Barbering and Hairdressing
Olga Ageeva
An outstanding expert in nail design, judge, and head coach for nail design at the Union of Hairdressers and Cosmetologists of Russia.
Multiple winner of Russian and international championships, and world champion according to the Organisation Mondiale Coiffure (OMC).
A competitive coach who has trained many masters and winners of professional competitions.
A technologist at Dance Legend, who participates in the development of professional materials for the nail industry and the introduction of innovative solutions for nail technicians.
Multiple winner of Russian and international championships, and world champion according to the Organisation Mondiale Coiffure (OMC).
A competitive coach who has trained many masters and winners of professional competitions.
A technologist at Dance Legend, who participates in the development of professional materials for the nail industry and the introduction of innovative solutions for nail technicians.
Sergey Chernyshov
Founder of the HAIRSCHOOL school of hairdressers in Moscow.
More than 24 years in the profession. Creator of the author's course "Quick Brazilian Coloring Techniques".
Stylist of the Year 2025 in the "Full Look" category. Four-time Asian Champion 2025 in China, Eurasian Champion 2023, three-time Russian Champion, and Moscow Champion.
Hairdresser-fashion designer, master, and international-class teacher.
Judge and coach of Russian and international championships. Commissioner of the Krasa Dona South Russian Championship in Rostov-on-Don.
More than 24 years in the profession. Creator of the author's course "Quick Brazilian Coloring Techniques".
Stylist of the Year 2025 in the "Full Look" category. Four-time Asian Champion 2025 in China, Eurasian Champion 2023, three-time Russian Champion, and Moscow Champion.
Hairdresser-fashion designer, master, and international-class teacher.
Judge and coach of Russian and international championships. Commissioner of the Krasa Dona South Russian Championship in Rostov-on-Don.
Maxim Lazarev
33 years in the profession
Winner of the One Shot Hairstylist Award 2025
Winner of the Keune Hairstyles Award 2023
Finalist of the One Shot Hairstylist Award 2023
Winner of the Londa Hairstyling International Competition in Latvia
Top 5 Best Stylists in the World according to the One Shot Hairstyles Award 2021
Multiple World Champion,
European Champion.
Champion of the Balkan Peninsula,
Champion of Russia,
Champion of Siberia,
Champion of Eastern Europe
Champion of Karelia.
Champion of Moscow.
International Golden Trainer
Vice Champion of Moscow.
International Golden Trainer
International Category Judge
Multi-nominee of the RHDA.
*Winner of the RHDA competition in the nomination "Team of the Year"
Winner of the title "Hairdresser of the Year 2016" according to OMC.
Collaborated and conducted trainings and educational seminars for
Keune, L’Oréal, Bouticle, Keralex, Epika. Ollin, Constant Delight, and so on
Fashion shows stylist:
Valentin Yudashkin
Jean-Charles de Castel bajac
Paco Rabanne
Vyacheslav Zaitsev
Winner of the One Shot Hairstylist Award 2025
Winner of the Keune Hairstyles Award 2023
Finalist of the One Shot Hairstylist Award 2023
Winner of the Londa Hairstyling International Competition in Latvia
Top 5 Best Stylists in the World according to the One Shot Hairstyles Award 2021
Multiple World Champion,
European Champion.
Champion of the Balkan Peninsula,
Champion of Russia,
Champion of Siberia,
Champion of Eastern Europe
Champion of Karelia.
Champion of Moscow.
International Golden Trainer
Vice Champion of Moscow.
International Golden Trainer
International Category Judge
Multi-nominee of the RHDA.
*Winner of the RHDA competition in the nomination "Team of the Year"
Winner of the title "Hairdresser of the Year 2016" according to OMC.
Collaborated and conducted trainings and educational seminars for
Keune, L’Oréal, Bouticle, Keralex, Epika. Ollin, Constant Delight, and so on
Fashion shows stylist:
Valentin Yudashkin
Jean-Charles de Castel bajac
Paco Rabanne
Vyacheslav Zaitsev
Alexander Maslovsky
Master of international class.
World Champion 2019 (Paris, France).
Two-time European Champion.
Champion of Russia, Moscow and St. Petersburg.
Winner in the nomination "Colorist of the Year
Ombre" of the Russian Hairdresser Awards.
6 years of teaching experience
at Dolores Academy and Wella
World Champion 2019 (Paris, France).
Two-time European Champion.
Champion of Russia, Moscow and St. Petersburg.
Winner in the nomination "Colorist of the Year
Ombre" of the Russian Hairdresser Awards.
6 years of teaching experience
at Dolores Academy and Wella
Olga Pomogaeva
Co-founder and ideologist of the Independent Academy of Hairdressing Art "GAYA ACADEMY" and the spaces "GAYASPACE" and "GAYA II"
St. Petersburg.
Author of the unique author's course on working with curly hair "Crazy Curls"
Teacher with over 15 years of experience, 10 of which were spent as a member of the Toni&Guy art team
Participant of Fashion Week
Winner of national and international competitions and projects, multiple finalist of the RHDA
Russian Champion in Hairdressing Art
Haircuts and styles have repeatedly been included in the TOP-25 of the world.
St. Petersburg.
Author of the unique author's course on working with curly hair "Crazy Curls"
Teacher with over 15 years of experience, 10 of which were spent as a member of the Toni&Guy art team
Participant of Fashion Week
Winner of national and international competitions and projects, multiple finalist of the RHDA
Russian Champion in Hairdressing Art
Haircuts and styles have repeatedly been included in the TOP-25 of the world.
Elena Ulanova
Co-founder and ideologist of the Independent Academy of Hairdressing Art "GAYA ACADEMY" and the spaces "GAYASPACE" and "GAYA II"
St. Petersburg.
Author of unique author's courses on hairdressing art and training programs from classics to progressive techniques of haircuts and styling // Editorial Styling.
Creator of an online course on haircuts, styling, and hair work on the set
Teacher with more than 13 years of experience in St. Petersburg and beyond.
Participant of international exhibitions, Fashion Week, all-Russian competitions and projects, multiple finalist of RHDA
More than 17 years of experience on film sets, photo and video shoots
Haircuts and styling have repeatedly been included in the TOP-25 of the world.
10 years of experience in the international company Toni & guy
St. Petersburg.
Author of unique author's courses on hairdressing art and training programs from classics to progressive techniques of haircuts and styling // Editorial Styling.
Creator of an online course on haircuts, styling, and hair work on the set
Teacher with more than 13 years of experience in St. Petersburg and beyond.
Participant of international exhibitions, Fashion Week, all-Russian competitions and projects, multiple finalist of RHDA
More than 17 years of experience on film sets, photo and video shoots
Haircuts and styling have repeatedly been included in the TOP-25 of the world.
10 years of experience in the international company Toni & guy
Our speakers
Our speakers include leading experts, art directors, stylists, cosmetologists, entrepreneurs, and innovators in the beauty industry.
PROJECT OBJECTIVES
Development of international cooperation in the BRICS countries' beauty industry and the formation of a sustainable professional ecosystem
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IntegrationProfessional integration of the BRICS countries -
Exchange of experienceDevelopment of education and exchange of experience
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PromotionSupport and promotion of national brands -
DevelopmentDevelopment of creative industries -
Status upgradeImproving the international status of specialists -
CoverageScale and reach (more than 5,000 participants / year)
Fill out this form and submit your application for review
Depending on your membership category, we may require additional documents to verify your qualifications, company status, or other information.
After receiving your application and all the necessary documents, it is submitted to the Committee for the Admission of New Members of the Association
Our specialists carefully examine each application, assessing the candidate's compliance with the requirements outlined in the Charter and Membership Regulations. We pay attention to professional experience, reputation, development potential, and willingness to cooperate
By filling out the form, you agree to the processing of your personal data in accordance with Russian law. We do not share your data with third parties
- SUBMIT AN APPLICATION TO JOIN THE ASSOCIATION
What do the alliance members get?
This is an opportunity to become part of a global professional community, gain access to unique resources and opportunities, and contribute to the development of the beauty industry on an international level. For those who are committed to growth, innovation, and recognition, this membership can be a crucial step towards success.
- International professional relationsBuilding interaction with representatives of the beauty industry in BRICS countries, Central Asia, and the international professional community.
- Participation in exhibitions, forums, and show projectsAccess to international exhibitions, educational projects, show programs, master classes, and industry events.
- Entering the markets of the BRICS countriesThe opportunity to develop a brand, professional activities, and business communications within the BRICS international space
- Access to educational and business projectsParticipation in professional educational initiatives, international projects, and industry collaborations.
- Collaborations with brands and specialistsCreating joint projects with brands, experts, manufacturers, distributors, and representatives of the beauty industry.
- Promotion within the international beauty communityIntegration into the international beauty community and participation in the platform's media and PR activities.
- Participation in international media and PR activitiesCreating professional content, participating in filming, PR projects, and international communications
- Opportunities for distribution and partnership developmentNew opportunities for developing professional presence, business relations, and international cooperation
The mission in Idia
The mission in Idia
Join us to create trends together, share knowledge, and build a thriving future for the beauty industry.
Our Contacts
Anastasia Lazareva
Press Secretary of the Association
Phone:
АПИК БРИКС / ИНН 7743486023
Write to us
E -Mail:
By filling out the form, you agree to the processing of your personal data in accordance with Russian law. We do not share your data with third parties
